Privacy Policy and Data Consent

Euro Athletes Academy — Online Training Clients Last updated: 17 August 2026

Euro Athletes Academy ("EAA", "we", "us") is a Swedish company operated by [JAMES & NEVERMANN ATHLETICS AB], org. no. [5593846255], contact: william@euroathletes.academy. We are the data controller for your personal data and we process it in accordance with the EU General Data Protection Regulation (GDPR). This document applies to our online training services: Basics, Pro and Personal Training.

1. What data we collect

Account and profile data. When you sign up or complete an intake form we collect your name, email address, phone number, date of birth, height, weight, playing position, training background, availability and training goals. Our intake forms also record your IP address and browser information for security purposes.

Payment data. Payments are handled by Stripe. We do not store your card details; we keep records of your subscription and purchases.

Training and monitoring data. If you consent to monitoring, we collect and process health-related data about you: your answers to our wellness questionnaire (energy, sleep, motivation, soreness and stress), your session RPE (how hard a session felt) and session duration, and the training load metrics we calculate from them, such as acute and chronic workload and workload ratios. Depending on your tier, we may also process test results, training journal entries and programme compliance data.

Website and marketing data. Like most websites we use cookies and similar technologies, including the Meta pixel, to understand how the site is used and to measure our advertising. If you are on our email list, we record how you interact with our emails. If you message us on Instagram, our replies may be handled through an automated tool.

2. Why we process your data, and on what legal basis

To deliver your training service (programmes, account management, payment, support): performance of our contract with you, Article 6(1)(b) GDPR.

To monitor your training and wellness. Wellness questionnaire answers, sRPE and related monitoring data are health data under GDPR Article 9. We process them only with your explicit consent, Article 9(2)(a). We use this data to track your training load and readiness, present it in your dashboard, and, for Personal Training clients, to adjust your programme.

Consent is voluntary. If you do not consent, or you withdraw consent later, you keep full access to your training programme; you simply will not be monitored and your dashboard will remain empty. For Personal Training, programme adjustments will be limited without monitoring data. You can withdraw consent at any time by emailing us, and withdrawal does not affect the lawfulness of processing before that point.

To send you relevant training guidance. With your separate consent, we use your wellness scores to send you training guidance emails matched to what your data shows, for example recovery advice when your scores are low. You can opt out at any time without affecting your service.

To market our services (newsletters, offers, advertising measurement): your consent or our legitimate interest in promoting our services, Article 6(1)(a) and (f). Every marketing email contains an unsubscribe link.

To meet legal obligations, such as bookkeeping and accounting rules: Article 6(1)(c).

We never sell your data and we never use your individual monitoring data for marketing to third parties. Where we demonstrate our monitoring system, we use only aggregated or synthetic data that cannot identify you.

3. Athletes under 18

If you are under 18, we require the consent of a parent or guardian before we process your monitoring data. Parents or guardians can contact us at any time to review, correct or delete their child's data or withdraw consent.

4. Who we share your data with

We use trusted service providers who process data on our behalf under data processing agreements: TeamBuildr (training programme delivery), Supabase (database hosting, EU region), Vercel (application hosting), Stripe (payments), Mailchimp (email), ManyChat (Instagram messaging), Zapier (data synchronisation), Squarespace (website) and Meta (advertising). We do not share your data with anyone else except where the law requires it.

5. International transfers

Some of our providers are based in the United States. Where data is transferred outside the EU/EEA, we rely on the European Commission's adequacy decision for the EU-US Data Privacy Framework or on Standard Contractual Clauses, together with appropriate safeguards.

6. How long we keep your data

When you close your account, we delete your profile and monitoring data. If you withdraw consent to monitoring, we delete your monitoring data. We keep payment and invoice records for as long as Swedish bookkeeping law requires (currently seven years), and we keep your email address on our marketing list until you unsubscribe. We may retain fully anonymised, aggregated statistics that can no longer be linked to you.

7. Your rights

Under the GDPR you have the right to access the data we hold about you, correct it, have it deleted, restrict or object to its processing, receive it in a portable format, and withdraw any consent you have given, at any time. To exercise any of these rights, email william@euroathletes.academy and we will respond within one month.

If you believe we are handling your data unlawfully, you have the right to lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY, imy.se) or the supervisory authority in your own country.

8. Security

Your data is stored in the EU with access controls, encrypted connections and row-level security restricting who can see what. Access to your monitoring data is limited to you and your coach.

9. Changes and contact

If we make material changes to this policy we will notify you by email or through the service before they take effect. Questions and requests: william@euroathletes.academy.

Consent declaration

Present these as two separate, unticked checkboxes at signup or intake, with a link to this document. Record who ticked what, and when.

Consent it assumed upon purchase you give explicit consent to Euro Athletes Academy collecting and processing my training and wellness data (wellness questionnaire, session RPE and calculated training loads) as described in this policy. You understand consent is voluntary, that you may loose access to your programme if you decline, and that you can withdraw at any time by emailing william@euroathletes.academy, after which my monitoring data is deleted.